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A Company that Benefits People
As a company, our development began with the thought of helping people restore their health.
We were motivated purely by the desire to add quality and value to people’s lives, rather than the desire to create a product simply for profits.
The core principle of our technological development puts people before profits. This is the reason we have dedicated ourselves to leading a new food culture based on nature, hoping that we can restore health and value to the lives of people living in the modern world.
以人為本的企業
人 + ill-rom (有益的) =HUROM
公司的發展和成立，來自於幫人重拾健康的想法。我們不僅是為賺錢而研發產品，令人們的生活更有質素和價值才是我們最大的動力。我們技術發展的核心原則是，人比利潤重要，因此，我們以天然為本，專注創造新的食物文化。希望可重塑都市人的生活，令他們活得更有價值和健康。
Closer to Nature, Closer to People
A key emphasis of our technologies is health.
It is a widely known fact that consuming large quantities of fresh fruits and vegetables is crucial to maintaining a healthy life, but meeting the recommended daily intake of nutrients is challenging for many people. This is where juicing can play a vital role; by consuming fruits and vegetables as juice, we can ingest and absorb more of the nutrients they provide.
Our founder and chairman, Youngki Kim wanted to help people discover a way to incorporate nature into their lives in its purest form. It was his pursuit of new ideas to help people consume nutrients from plants in more effective and natural ways that led him to found Hurom.
越接近自然，越接近人類
我們的科技，最強調健康
眾所周知，想健康，就要進食大量新鮮蔬果。但是，我們多數吃不足每天建議的蔬果攝取量。
在這情況下，蔬果汁就變得重要，因為蔬果汁可代替蔬果，提供營養讓人體吸收。
Hurom: Born of Nature, Created by Science
Chairman Kim faced many challenges, namely finding ways to prevent oxidation and nutrient loss and utilize the seeds and peels of fruits and vegetables so as to maximize the nutrient content of juice. After many failed attempts at finding the perfect squeezing method, he realized that the best way was to juice the ingredients slowly at high pressure.
He then developed and patented Hurom’s Slow Squeeze Technology, which uses an auger topreserve the nutrients, flavors, and aromas of fresh fruits and vegetables. Furthermore, the slow rotation motor was designed to produce minimal noise,
making it ideal for household use.
This is the story of the creation of the Hurom slow juicer, a novel juicer developed in pursuit of an easier approach to natural diets.
HUROM: 大自然食材，科學地烹調
金主席遇到不少難題，既要想方法防止蔬果汁氧化和營養流失，又要利用蔬果的種子和果皮來增加蔬果汁的營養。
經過無數次失敗，金主席終於找到方法來製作他理想中的蔬果汁，就是以慢速和高壓來製汁。
金主席以Slow Squeeze Technology來命名這項技術，並申請專利。Slow Squeeze Technology以Auger來保存新鮮蔬果的營養、
味道和香味，配以低轉速磨打驅動，靜音操作，適合家居使用。
這就是HUROM慢速高壓原汁機的研發故事，以簡易用法但科技精密的原汁機，追求天然膳食的營養。
A Technology That Benefits People
We began developing new technologies with the goal of bringing people closer to nature and helping them discover the health benefits of a natural diet. The idea that took us from pounding and squeezing fruits and vegetables to the development of the slow juicer, allowing us to preserve as many nutrients as possible, took over 40 years to fully blossom. Our slow juicers prevent nutrient loss caused by oxidation and exposure to heat from the motor, which is why these easy-to-use juicers are excellent for making a delicious cup of healthy juice.
造福人類的科技
我們發展新科技的目的是，讓人靠近大自然，令他們發現大自然的食物有益健康。為了保存蔬果中的營養，我們用了40年時間，研發出原汁機。摒棄了傳統高速攪碎壓搾的方法，以慢速高壓製作蔬果汁。
Nature in Its Purest Form
Chairman Kim hoped that his products would help people improve their health. Having experienced the effectiveness of herbal remedies from a young age, he believed that maximizing the nutrient content of food was the key to improving health. Fresh fruits and vegetables are high in nutrients that help prevent diseases and maintain health, including enzymes, vitamins, phytochemicals, minerals, and fiber. As a company, we have always been passionate about finding new, effective ways to help people consume all kinds of nutrients derived directly from nature.
大自然最純淨的狀態
金主席希望他的產品改善人們的健康。
年幼時受益於中藥療法，令金主席明白到，提升健康的關鍵，是吸取各種不同類型的營養。新鮮蔬果營養豐富，含酵素、維他命、植物化學物質、礦物質及纖維，有效預防疾病和維持健康。專注尋找有效的新方法，幫人吸取各種來自大自然的營養，是HUROM作為企業的責任。
Hurom Bio-Food Research Center
The Hurom Bio-Food Research Center conducts test to verify nutritional effectiveness, develops recipes, and conducts a variety of studies on the role of juice in maintaining health, with the aim of helping people improve their diet and stay healthy
HUROM生物食物研究所
生物食物研究所的目的是改善人們的膳食和健康。除了進行多個測試，檢測各種營養的功效，用以製作食譜，研究所亦研究蔬果原汁對維持健康的重要性。
Hurom Product Laboratory
The Hurom Product Laboratory conducts all of its studies with a genuine interest in finding new ways to benefit humankind. To make the best juices possible, it utilizes its own patented technologies to develop, assess, and enhance our products. Every day, the laboratory challenges itself to come up with ways to help improve the health of people all around the world.
HUROM產品實驗室
產品實驗室真心誠意進行多種研究，以尋找新方法來貢獻人類為最大依歸。實驗室使用專利技術，發展、評估和改善產品，以製作高質蔬果原汁為目標。實驗室自我要求嚴格，每天都要找到令世上所有人都健康的良方。
Since 1974 Health Above All Else
“Hurom is a company that looks out for the interests of humankind. Developing technologies and products that aim to promote health is therefore an integral part of our commitment to the foundational philosophy of Hurom. We plan to further contribute to the health and well-being of humankind by producing a wide range of kitchen appliances beyond the Hurom slow juicer, encouraging people to prepare food for themselves using the best ingredients and drink 100% homemade juice, made possible by Hurom.”
Youngki Kim, Founder and Chairman
1974年開始,健康為首
HUROM是一間以人類福祉為依歸的企業。發展技術和產品的目的是推廣健康，這是我們對HUROM理念必要的承諾之一。為了鼓勵人們用最好的食材烹煮和製作自製蔬果汁，除了慢速高壓原汁機，HUROM更進一步，計劃推出一系列廚房用品，為人們實現健康為首的生活。